EXPERIENCE​

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Product Director (Gaming)

Mondia Innovation • Mondia Group, Dubai, U.A.E. • January 2023 - Present

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As the Product Director (Gaming) at Mondia Group, I hold end-to-end responsibility for our gaming vertical, focusing on delivering innovative mobile gaming and cloud gaming solutions. My role encompasses the strategic development and oversight of white label gaming portals for telcos and other clients, driving new offerings and subscription platforms that cater to the evolving needs of the gaming community. Leveraging deep industry insights, I lead our efforts in product innovation, strategic partnerships, and market expansion to ensure exceptional gaming experiences and sustained growth within the digital entertainment space.As the Product Director (Gaming) at Mondia Group, I hold end-to-end responsibility for our gaming vertical, focusing on delivering innovative mobile gaming and cloud gaming solutions. My role encompasses the strategic development and oversight of white label gaming portals for telcos and other clients, driving new offerings and subscription platforms that cater to the evolving needs of the gaming community. Leveraging deep industry insights, I lead our efforts in product innovation, strategic partnerships, and market expansion to ensure exceptional gaming experiences and sustained growth within the digital entertainment space.​

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CREATIVE STRATEGIST

Creative Shop • Meta, Dubai, U.A.E. • September 2018 - January 2023

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As a Creative Strategist at Meta in the UAE, I utilized my extensive knowledge of the platform and advertising experience to help businesses in the MENA region catch up with mobile advertising and social media marketing. I partnered with agencies and brands to build strategies and campaigns that aimed to redefine the future of digital marketing in the region and build bridges to the metaverse. In addition to my work with clients, I also spoke at large-scale events, educating brands en masse about the power of advertising on Meta platforms. I worked on several streams that influenced the future of advertising in VR, product testing, and influencing the product roadmaps. Through my work, I helped clients understand the possibilities of advertising in the metaverse, enabling them to stay ahead of the curve and achieve their business objectives. My expertise in creative strategy and extensive knowledge of the Meta platform enabled me to deliver impactful campaigns that drove results for our clients.

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CREATIVE STRATEGIST

Creative Shop • Meta, Dublin, Ireland • September 2017 - August 2018

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As a Creative Strategist at Meta, I worked with digital native brands across EMEA to co-create impactful campaigns that resonate with their target audience on all Meta platforms. My role involved educating and inspiring brands on how to effectively utilize Meta's tools and features to create engaging content and maximize their reach. I collaborated closely with brands to understand their unique needs and objectives, and provided strategic guidance and recommendations to achieve their goals. Additionally, I worked on creating scalable solutions that optimize our impact across the region, ensuring that our campaigns were not only effective, but also efficient. Through my work, I helped brands to successfully navigate the rapidly evolving digital landscape, and enabled them to achieve their business objectives. My expertise in creative strategy, coupled with my deep knowledge of the Meta platform, enabled me to deliver meaningful and impactful campaigns that drove results for our clients.

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CREATIVE DIRECTOR

FP7/CAI • July 2015 - August 2017

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As a seasoned Creative Director with experience in advertising agencies, I bring a wealth of knowledge in leading creative teams to deliver award-winning campaigns for global brands. I was responsible for supervising the concepting and production of national campaigns, from ideation to execution. I mentored and developed teams to ensure that they met high standards and delivered exceptional work within deadline-driven environments. My role involved overseeing the direction of creative campaigns, ensuring that the final product aligned with the brand's messaging and resonated with the target audience. Through my leadership, I fostered a culture of innovation, experimentation, and creativity, which resulted in numerous accolades for the agency. My expertise in managing diverse personalities and collaborating with cross-functional teams allowed me to work closely with various departments such as accounts, strategy, and production to deliver seamless campaigns. As a Creative Director, I am dedicated to creating compelling and meaningful experiences that drive results and inspire audiences.

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ASSOCIATE CREATIVE DIRECTOR

JWT CAIRO • January 2014 – June 2015

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As an Associate Creative Director, I led a team of 12 people, overseeing multiple projects with a focus on Telecom operators. I was responsible for managing and leading large teams on multiple projects simultaneously, supervising projects from start to delivery. Through my leadership, I was able to inspire my team to deliver creative campaigns that captured the essence of our clients' brands, and exceeded their expectations. During my tenure, I won numerous international awards, attesting to my ability to deliver exceptional work that resonated with audiences. My expertise in managing large teams, coupled with my ability to lead multiple projects simultaneously, enabled me to deliver impactful campaigns that drove results for our clients.

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SENIOR ART DIRECTOR

JWT CAIRO • September 2011 – January 2014

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Drove all aspects of creative experience design ensuring delivery of creative at the quality level of the highly recognised and successful brands.

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ART DIRECTOR

IMPACT BBDO • August 2010 – August 2011

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Team leader managing a unit of two art directors. Responsible for all output of the design unit.

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ART DIRECTOR

DRIVE DENTSU • March 2009 – July 2010

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Designed all material in Photoshop, and Illustrator used across all social media, outdoor, and print.

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VISUAL EFFECTS SUPERVISOR

IMAGENIUS FX • December 2006 – February 2009

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Lead visual effects artist and supervisor. Worked as editor, compositor, and 3D artist with Final Cut Pro, After Effects, and 3D Studio MAX.

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VISUAL ARTIST

BTS DIGITAL FX • January 2004 – November 2006

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Visual artist working on multiple projects ranging from editing to compositing to matte painting and 3D animation.