Clear PUBG Tournament​

​

Ramadan is cluttered with ads every year. Every brand is trying to get it’s share of the audience’s attention, the biggest bulk of their budgets going into producing massive campaigns for the month. For older generations, hours of television are consumed, interwoven with long ad blocks, often taking the form of branded content.

​

However, when it comes to Gen Z, most of these efforts are futile, as their audience is nowhere near where their advertising is taking place. Gen Z will be on social media and gaming, missing out on the expensive efforts of brands.

​

We worked with FB Gaming Partnerships and Solutions Engineering to build a 3-day friendly PUBGm tournament with 40 creators across the region. The tournament was live each night at 10PM local time, just after iftar.