Coca Cola ACN Campaign​

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After 6 years of Egypt not competing in any national championships, the national Egyptian jersey in every closet, was slowly replaced with another.

 

The initiative launched was simple: give us any other country or foreign team's jersey that you currently own, and we'll replace it with a coke Egyptian jersey.

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Redemption centers spread through out the country, and in partnership with transportation, fitness, and charity companies.

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Special Edition double sleeve bottles were created t o further push the message and 

encourage people to exchange their shirts.

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Results: Over 57,340 shirts exchanged in 5 governorates. Campaign reach of 39,666,315. Mass media conversations about the campaign.