The Ultra Crew​

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Ultra Doux had gained a massive following in the Middle East, allowing the brand to experiment with new ways to advertise their products. We worked in collaboration with content creators across the region, aligning on a big idea (The Ultra Crew), a group of famous creators that share tips and tricks on how to use Ultra Doux products to take care of various hair types and solve hair related problems. 

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By giving them the right tools and framework to work within, we enabled each creator to build content that is true to their tone of voice but still remain within a campaign framework that joined all the work under the same umbrella.